For many new clients, the process of creating a corporate video can seem complex or unfamiliar. At Lockhouse Studios, we understand the importance of transparency and collaboration, so we’re here to break down the steps involved in producing a successful video. Whether you’re an agency seeking a turnkey solution or a creative looking to collaborate, here’s what you can expect from start to finish.
The Three Phases of Video Production
Every corporate video follows a similar workflow, which can be divided into three key phases: pre-production, production, and post-production. While each project is unique, these phases provide the foundation for creating professional, high-quality media.
1. Pre-Production: Setting the Stage
The Creative Brief
The pre-production phase begins with a detailed brief. This document serves as the blueprint for your project, outlining your goals, audience, and creative vision. Whether you have a fully developed concept or need guidance refining your ideas, our team at Lockhouse Studios works with you to answer essential questions:
- What’s the purpose of the video, and who is your audience?
- Will the video feature interviews, animations, or on-camera talent (e.g., your CEO)?
- What visuals or key moments should be highlighted?
- Where will the video be shared (e.g., LinkedIn, YouTube, your website)?
- Do you need subtitles or social media edits?
A clear brief ensures alignment between your team and ours, providing a strong foundation for creative development.
Proposals and Budgeting
With your objectives clearly defined, we create a tailored proposal that includes creative concepts, detailed cost breakdowns, and timelines. This ensures transparency and helps you evaluate options confidently. A solid brief allows us to avoid surprises and deliver a proposal that reflects your goals and budget.
Scripting and Storyboarding
The script is the backbone of your video. Whether it’s a structured narrative, a bullet-point outline for interviews, or a detailed storyboard for complex scenes, scripting ensures everyone is on the same page. This phase may also include visual storyboarding for specific sequences, giving you a preview of the final product’s look and feel.
Locations and Casting
From sourcing the perfect filming location to selecting on-screen talent, we handle all logistical details. Whether it’s shooting at your office, a rented location, or our fully equipped studio, we ensure every setting enhances your story. For projects requiring actors, we collaborate with casting professionals to find the right fit for your brand.
Planning the Shoot
A well-structured shot list and schedule are essential to keeping the production day efficient. By pre-planning each shot, whether it’s interviews, b-roll, or action sequences, we ensure the filming process runs smoothly and captures every detail needed to bring your story to life.
2. Production: Bringing Ideas to Life
Once pre-production is complete, it’s time to capture the footage. This is where the vision comes together, and our team of experienced professionals ensures every shot aligns with your creative goals. From lighting and camera movement to sound quality, we focus on delivering polished results.
Our fully equipped studio in Frederick provides a versatile space for filming, or we can bring the production to your location with a complete mobile setup.
3. Post-Production: Perfecting the Final Product
Post-production transforms raw footage into a cohesive, impactful video. This phase includes editing, color correction, sound design, and adding any graphics or animations. Our team works closely with you to ensure the final product matches your vision and achieves your desired results.
Why Partner with Lockhouse Studios?
At Lockhouse Studios, we pride ourselves on being more than just a service provider—we’re a partner in your creative journey. From concept development to the final cut, we provide the expertise, resources, and support you need to produce exceptional media content.
Whether you’re looking to create a high-impact corporate video or need a reliable production partner, our team is here to guide you every step of the way.
If you’re ready to start your next project or have questions about the process, reach out to Lockhouse Studios today. Let’s elevate your brand through high-quality media production—locally, professionally, and creatively.