E-commerce Product Photography
Average product photos don’t turn into sales on Amazon…
Overview
Product Photography for Amazon Listings
With the goal of launching their products on Amazon, Panelistick needed photos of their Panel Pops to truly pop off the page and attract buyers. To present themselves as a quality brand, they needed consistent, high-end product photography that followed Amazon’s guidelines.
They made a smart choice by partnering with Lockhouse Studios early on to ensure all future visuals would maintain the same style and quality. Lockhouse takes a future-minded approach — creating systems that help local businesses grow while keeping their brand visuals consistent over time.
The Vision
Panelistick needed to level up their product photography in order to stand out in the Amazon marketplace. Their unique Panel Pops easily transform the look of the Breville Barista Express coffee maker. This simple solution provides a fun way for coffee lovers to customize their coffee maker but the photos had to do more than just look good. It was vital to have accurate color representation, provide simple installation steps, as well as showcase the premium quality. All of these components make it easy for a customer to excitedly hit “add to cart”.
The Final Product
AKA How We Made It Happen
Before planning out the shoot, it was important to review the product photography guidelines set by Amazon to ensure all photos would comply. Then it was time to let the product shine!
When it comes to e-commerce photography, lighting and product angles make all the difference. Shoppers rely entirely on visuals to make buying decisions. So our priority was capturing well-lit images that highlighted important product details in order to build instant confidence and credibility with potential customers. We achieved that by focusing on main hero images, close-up detail shots, and flat lays showing all parts included in the purchase.
We wouldn’t have served Panelistick well if all we did was take shots at random angles… To set them up for success, we took a very methodical approach to make it easy to replicate the photos for future product updates and new color releases. This included using a turntable to make sure the angle was the same every time, as well as measurements to ensure product placement is a perfect match in future photo shoots. This comprehensive approach to product photography allows brands like Panelistick to be confident that they will have brand consistency across all their visual content now and in the future.
It’s this level of personal attention that have our clients coming back time and again.
Client Experience
“I was looking for a local partner for basic product photography. What stood out to me was the personal approach, along with a transparent process and pricing. I’m happy with the service and plan to be a repeat customer. The work has helped improve our sales.” – Ron Crozier, Panel Pops Founder
Lockhouse Studios’ Services Included:
- Commercial Product Photography
- Professional Crew Staffing
- Studio Rental
Want to see those photos in action? Check out Panel Pops on Amazon!
Need photos that sell?
Is your product photography standing out and getting you the results you need? We invite you to schedule a photo shoot with Lockhouse Studios to see the difference a well-thought-out session can make for high-end brand visuals.