YouTube Video Production – Installation Tutorials
How do you take consistent video content to the next level in quality without missing a beat in your content schedule?
Overview – YouTube Channel Videos
For TrailSeven, the main driver for reaching new customers is YouTube. Their channel stands out with high quality instructional videos for Jeep and Bronco owners. However, their previous production company was no longer able to provide services and that left TrailSeven with an urgent need for video production services. This created a unique opportunity for Lockhouse to jump into an established system yet find a way to elevate their brand videos for increased exposure and engagement.
Together they agreed on a 2 video per month schedule in order keep TrailSeven on track with new product installation video content. The Lockhouse crew quickly adapted to the existing recording space to ensure brand consistency. Efficient planning, along with reliable crew and equipment, made it easy for TrailSeven to continue serving their customers with Jeep and Bronco sound system tutorials.
The Vision
TrailSeven wanted to take this opportunity to elevate their existing brand and push it to the next level. It was crucial to maintain the standards their customers had come to expect- professional videos that showcase products with easy to follow step-by-step installations. This new partnership with Lockhouse needed to follow through on the consistent video production schedule but also deliver on the results TrailSeven needed- increased YouTube views and ultimately sales.
The Final Product – AKA How We Made It Happen
“Everyone loves the quality of the work, and our customers speak highly of our videos and how easy they are to follow. We thrive on giving them the confidence to complete the install themselves, and the quality of the videos makes that possible.” -TrailSeven
The first step in this project was to define the parameters of a lasting partnership that would be mutually beneficial for TrailSeven and Lockhouse Studios. This included the long term staffing commitment from Lockhouse for the on-going monthly video productions.
Next was to determine how to work within a pre-existing system and recording studio but improve the process for even more polished and professional videos. The creativity and logistics had to be nailed down immediately in order to meet the first tight deadline. This is how the crew came together to deliver high caliber marketing content:
-Mike from TrailSeven was ready to go with his excellent on-camera personality
-Jason’s technical skills ensured the closeups and installation process was clearly captured in the perfect lighting
-Robin’s script supervision and editing skills made the video easy to follow for customers
-TrailSeven’s staff were well experienced to support all the details for video production days
This project required Lockhouse to really hit the ground running to pull it all together. This is what a seasoned and innovative production studio can offer – even with a tight turnaround, the caliber of work is never sacrificed. Collaborative partnerships and top notch results is what Lockhouse Studios delivers on every time.
Client Experience
“The team at Lockhouse are very experienced with what they do, and they convey that experience in a way that is easy for us to follow. It makes for a great working relationship and you can see the quality in the results.”
Lockhouse Studios’ Services Included:
- Video Production
- Professional Crew Staffing
Can we get the right camera angles and lighting into all the tight spots inside a Jeep? See for yourself right here.
Ready for results?
“Our main platform for these projects is Youtube, and [the visuals] are performing really well and bringing in a lot of new eyes to our products.” -TrailSeven
Let’s start making content that gets you results – message us here to discuss video production services for your brand.